Archive for 'Marketing' Category
Viral marketing - AKA Subservient Chicken and Elf Yourself
20 December 2007There’s a hot phenomenon these days: viral marketing.
Wikipedia’s definition of “viral marketing” is:
Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network […]
