Are people happy when they buy your product?
December has been here for a few days now and here’s a little story which will help you understand the importantce on setting your product price to an appropriate level and how to judge if the price is set properly. This is totally unscientific but you’ll quickly realise what I mean. Like most, if not [...]
How not to sell something
This morning, I received this email. At first, I wanted to hide the company or the product but I told myself that a company this big deserves some critisism. I can’t believe this made it through the marketing department. It was obviously written by someone who knew the product very well and couldn’t explain it [...]
How to kill your brand in less than 24h
We all read about the Cuil screw up. One reason I decided to wait to talk about it is that everyone was bashing them and jumping on the pile wasn’t interesting nor insightful. I did take some time however to step back and think about all this. The big question is why on Earth was [...]
Viral marketing – AKA Subservient Chicken and Elf Yourself
There’s a hot phenomenon these days: viral marketing. Wikipedia’s definition of “viral marketing” is: Viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by [...]