Don’t advertize crap
I was in the Toronto airport a few days ago and saw an ad for Roger’s cellular phone service. It was actually promoting their international fixed rate roaming service and how you could call home from all those countries at a flat rate (more on that later).
While I don’t recall everything, one thing struck me: the price (it was printed in very large size too..!) To call back home on that exceptionally low roaming fee, you’ll have to spit out 2 dollars per minute.
Yes, 2 bucks!
I immediately told myself that if I were the marketing VP, I’d be scared to lose my job. This is not advertizing, it’s corporate suicide.
In this rough economy, don’t go out and tell people that they have to pay a stupidly high fee (2$ per minute is nuts) to use YOUR product. Find a free or very cheap alternative or promote something else like how outdated your phones are…! Why couldn’t they promote Skype or something else like that?
Even if the regular roaming fees are crazy (up to 7$ per minute depending of where you are), don’t advertise a fee that rivals erotic chat fees!
This ad was obviously targeted at companies and we must remember that companies want to save money, not spend more! By seing that ad, it left me with a very bad feeling on how expensive cell phones can be and if I were a company president, I’d be looking at downsizing our cellular contract instead of looking at 2$ per minute roaming…
What a waste of advertising money from Rogers…
