Why MySpace..?
June 15th, 2007
I know, I know, I haven’t updated my blog lately but it’s for a good cause. I started to work on a new project, which I believe will be very interesting. It’s something pretty unique and, of course, disruptive to most old media companies. Don’t we all love this?
I know this is an old topic but I still don’t understand why MySpace is getting so much attention. Now don’t get me wrong, I’m not the type of person who’s jealous of someone else’s success. Of course I admit that I would like to have their traffic hitting my blog. Even 1/10th of one percent would be nice. But traffic is not the point. Their offering is. I see their social platform as a foundation, something you use to build services over. They simply offer it as is. Basically, it’s like if all of us had toolboxes and were allowed to peek at each other’s toolboxes. People would envy your toolbox or perhaps you’d envy someone else’s. But that’s it. You wouldn’t be allowed to build anything with your toolbox. Of course, you could rearrange the tools inside your toolbox and change your tools’ color (regardless if you’re colorblind or have no taste). But basically, You would simply display it for everyone to see. Is this really what people want? One could say yes considering the sheer number of users. Again, we must agree on a proper definition of users (registered users vs spam users vs duplicate accounts and so on.)
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MySpace recently released a news service and again, I wonder who came up with that idea. Let’s face it, MySpace is popular among teenagers. Do teenagers really care about what’s going on around them? If it’s not in “their space” then no. I’m not a marketing guru but I can tell this new service is going to crash unless they seriously redesign it around something more “teenish”. On the other side, Facebook introduced a new Marketplace and I believe THIS is going to be a hit. Why go on eBay when you can find people in your own school selling what you want? Wanna pick it up at the local bar tomorrow? Fine, done deal. No eBay fees, no Paypal fees. Who knows, you could make a new friend at the same time. Do you know anyone who made any “eBay friendsâ€? How about PayPal friends? Not me. I think Facebook’s got it.
Watch out MySpace, don’t let the old media people try to steer you away from success…!
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